Title/Name/Summary
Wayfinding and Branding Plan - Consultant Selection
History
Overview and Background
The Village issued a Request for Qualifications for an Orland Park Wayfinding and Branding plan on May 30, 2014. A copy of the RFQ is attached for review. Thirteen firms responded. All firms responded with relevant experience and all cost estimates provided were within the budgeted amount of $100,000.
Improving the Village’s wayfinding signage and branding has been identified as a priority in both the Comprehensive Plan and the Strategic Transportation Plan. The primary objective of the plan is to provide an implementable wayfinding program that will direct residents and nonresidents alike, through the various key amenities of the Village. A successful plan should efficiently direct users to the major attractions in Orland Park, such as open lands, trails, parks/recreational facilities, Downtown Orland Park and significant commercial areas.
Additionally, the plan will refresh and consolidate current branding efforts. With the ultimate goal to create a sense of place that is unique to Orland Park, that will further improve the Village’s marketing and economic development objectives and solidify its position as the primary commercial destination in the region.
Consultant Evaluation
This project will impact many different aspects of the Village. The successful implementation of this plan will be dependent on multiple departments. As such, the Village created a selection committee comprised of staff members from Development Services, Administration, Recreation, and Parks and Building Maintenance for initial evaluation of the proposals.
Each proposal was evaluated by each member of the committee and ranked based on the criteria delineated in the RFQ. After careful consideration and discussion amongst the committee the proposals were shortlisted to the five top submittals that included Design Workshop, Cardosi Kiper Design Group, RTKL, Lakota Group, and Teska Associates. The selection committee along with Economic Development Committee Chairman, Trustee James Dodge, interviewed this short list of consultants.
It was determined by the selection committee that the consultant team led by Teska Associates provided a proposal that best fits the Village’s needs for this project. Teska will serve as the project manager and lead urban designer. They will be partnering with Gewalt Hamilton for sign inventory and engineering, Wohlt Group for community branding and logo direction, and Parvin Clauss Sign Company for signage design and construction budgeting. Staff believes that the range of expertise provided by the consultant team will establish the necessary information to complete to develop a strategy and a proposed plan and provide a realistic and implementable signage and branding program.
Teska/Gewalt Hamilton completed the Village’s Strategic Transportation plan that was adopted in 2013. They have a strong understanding of the Village’s transportation network and will be able to expand on the work they have already completed to help users navigate throughout the Village. This consultant team excelled themselves in the interview by demonstrating a full understanding of the project goals and objectives and an ability to begin making meaningful progress immediately. Teska has provided a detailed project approach that assigns project responsibilities based the expertise of each of the consulting firms. Each of the four consulting firms has demonstrated expertise in their specific area of focus and extensive similar project experience.
Staff recommends selecting Teska Associates. The consultant team proposes a 6 month time frame for completion of the project and the total proposed budget will be $99,724. A copy of their proposal is attached for review.
Financial Impact
Funds for the Wayfinding and Branding Plan are available in the approved 2014 Village Budget in the amount of $100,000.
Recommended Action/Motion
I move to approve awarding a contract to Teska Associates in coordination with Wohlt Group, Gewalt Hamilton Associates, Inc., and Parvin Clauss Sign Company in the amount of $99,724 for Professional Engineering and Planning consultation as outlined in their May 30, 2014 RFQ proposal and the addendum dated July 31, 2014.