Title
Centennial Park Aquatic Center - Group Rates
History
Staff is recommending the implementation of a new group rate structure at the Centennial Park Aquatic Center. Currently, without a group rate option, the current CPAC rate structure may be unaffordable to not-for-profit organizations and day camps and may not be competitive enough to attract other groups. These groups reserve space in advance and are therefore very desirable clients for the pool. Accommodating these patron groups could positively impact the earned revenues as they will honor their reservation at the pool even if there is inclement weather. In the past, revenues have directly corresponded with daily weather fluctuations. An additional benefit is that most day camps tend to conclude by 3:00 p.m. As such, the reservations for camps will generally be from 12:00 - 3:00 p.m., ending before Centennial Pool reaches its rush of potential capacity.
The group rate structure will serve as an ideal way to tap into markets that would traditionally not consider CPAC due to the current price-point structure. In addition to the group rate structure, staff is also recommending a second tier group rate specifically for non-profit and day camp organizations. We anticipate this rate will help capture this specialized area and will further bolster revenues.
Staff has researched the group rate concept overall and has found that it is commonly offered as an option at many water parks and we are proposing rates that are competitive with other local facilities.
Current CPAC Daily Admissions:
Resident Non-Resident
$6.00 $12.00
$3.00 Resident (after 5pm)
Proposed Group Rate Structure:
Resident Non-Resident
Group of 15 - 99 $5.00 $9.00
Group of 100 - 199 $4.00 $8.00
Group of 200+ $3.00 $7.00
*Non-profit Organizations/Day Camps - $8/per person
Participants and chaperones
Should a group rate structure by adopted, the Recreation Department will create a marketing piece to send (by e-mail or mail as appropriate) to local organizations, day camps and businesses to promote group rates, thereby providing new opportunities to increase revenue.
On February 22, 2010, this item was reviewed and approved by the Parks, Recreation & Environmental Initiatives Committee and referred to the Board for approval.
Financial Impact
Potential increase to revenue in the CPAC Recreation Fund.
Recommended Action/Motion
I move to approve the proposed group rate structure of not-for-profit organizations/day camps for Centennial Park Aquatic Center.