Title/Name/Summary
Wayfinding-Branding RFP Discussion
History
Overview and Background
The 2014 Budget includes $100,000 for a Village Wayfinding and Branding Program. Wayfinding and branding were important issues identified in both the Comprehensive Plan and the Strategic Transportation Plan. The Open Space chapter of the Comprehensive Plan went into detail describing the different, and sometimes disjointed, ways that open lands, trails, parks and recreational facilities are presented to the public in the form of signage. The transportation plan discussed the lack of clear wayfinding to direct visitors and residents to key Orland Park attractions like Centennial Park, Village Hall, and Orland Square Mall.
The project should achieve two primary goals:
1) Provide an implementable wayfinding program for the Village that will include sign design and sign locations.
2) Refresh the Village's brand in order to unify departments and facilities.
We are currently preparing an RFQ to solicit proposals from consultants to complete the wayfinding/branding project and would like feedback on the proposed purpose and objective.
Project Purpose
Orland Park desires to establish a comprehensive community identification and wayfinding signage program. The wayfinding signage program will be incorporated throughout the main vehicular, pedestrian and bicycle corridors in Orland Park. As part of the project, the Village also desires to refresh and unify other branding efforts including overall Village branding and branding for Downtown Orland Park.
A successful plan will:
1) Include an implementable wayfinding signage program that is designed to project the unique character of Orland Park.
2) Reflect and accentuate the unique character of the Village and take into consideration all existing public signage throughout the Village, including open lands, park and municipal signage.
3) Refresh and consolidate current branding and logo efforts.
Project Goals/Objectives
1) Provide a review/refresh of current Village branding efforts and logo designs. Consider uniform logo/graphic with style alternatives for different uses.
2) Better direct pedestrians, motorists and cyclists to key destinations in Orland Park.
3) Develop a signage system that will create an overall identity for the Village that is compatible with the Village's character and that will help identify and promote existing and developing destinations, such as Downtown Orland Park.
4) Establish consistency among Village signage.
5) The signage program should meet the needs of the residents and visitors, but also be designed to conform to other agency requirements, specifically IDOT and Cook County Highway Department.
6) All transportation modes within the Village and along major access corridors would be considered.
7) Street level vitality, legibility, safety, maintenance and replacement costs must be considered and addressed.
8) Potential signs to be designed include:
- General directional information and wayfinding for pedestrian and vehicular traffic
- Municipal Buildings and Facilites
- Downtown Districts
- Special Event - Changeable - Marketing Signage
- Primary Directional
- Secondary Directional
- Parking Signage
- Gateway/Entry Signage
- Historic District
- Multi-Use Path Signage
- Park and Open Space Signage
- Information Kiosks
- Neighborhood Signage (Neighborhood Centers)
This item went to the Economic Development Strategy and Community Engagement Committee for discussion only on March 3, 2014.
This item is now before the Development Services and Planning Committee for discussion.
Financial Impact
Budgeted project in FY14
Recommended Action/Motion
This is a discussion item only.