Title
Sportsplex Membership Fees
History
The Recreation Department constantly monitors Fitness Center memberships at the Sportsplex to understand our customer base and continue to expand the market we draw from. Sportsplex derives revenue from memberships and also from gym and field rentals, programs held at this facility and through partnerships with organizations who call Sportsplex their home.
The fitness center memberships are an integral part of the operation of this important facility. The number of active memberships changes daily with expiration dates occurring and new membership purchases each day. Because of the constant fluctuation and the wide array of membership types, it isn’t always easy to identify trends. What has become evident, however, is that the number of non-resident memberships and corporate memberships has steadily declined in recent years. These membership types can both be broken down further into sub-categories such as “Family”, “Individual” and “Couple”, however for this discussion they have been grouped into the broader category types. This discussion is intended to offer options for addressing the aforementioned decline while maintaining the integrity of the fee structure and ensuring that the rates stay consistent with the surrounding market.
The spreadsheet marked “Attachment A”, illustrates a comparison of Non-Resident Members and Resident Members. The chart illustrates a 54% decline in Non-Resident Members as compared to just a 5% decline in resident members from 2005 to 2011.
“Attachment B” illustrates a comparison of Membership Revenues from the same time period and includes projected 2012 year-end revenue. The chart illustrates the change in revenue from year to year taking into account a fee increase in early 2006 and a 15 month fiscal year in 2009. The decline in revenue is steady with significant decreases in the toughest economic years.
Since 2005 the fitness market has increased with many large and ...
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