Title
BondingPoint Service Agreement - Approval
History
In continuing the Village's objective to enhance civic engagement, staff met with a company called BondingPoint to review a new initiative in community engagement that promotes local programs and activities, increases the use of social media, and involves and supports the local business community.
BondingPoint offers new ways to incentivize and reward residents for becoming involved in the community. Whether by spreading the word through social media, attending a village sponsored event, or reaching an achievement, participants are rewarded for taking action and being active here in Orland Park.
BondingPoint is a Chicago-based company focused on consumer engagement, offering a custom branded and fully managed digital management engagement solution. BondingPoint’s “InOur.Community” program enables municipalities to incentivize and reward residents for driving civic pride and keeping it local.
BondingPoint has proposed a customized version of its InOur.Community platform for Orland Park. BondingPoint will host and manage 100% of the technology platform and provide a local account team to plan and manage the “campaigns and rewards” to drive engagement from Orland Park residents.
The platform is funded by incorporating sponsorship from local, regional and national companies. BondingPoint will be responsible for securing the sponsors for the platform. Orland Park will retain 100% authority on every aspect of the content on the platform, including sponsorship.
Participants join the program at no cost and check in/receive points for participating in village programs, attending local events and supporting local initiatives. They then use their points to bid for items provided by local sponsors and the Village.
BondingPoint will provide the platform to the Village with zero upfront or ongoing costs. Revenues generated through sponsorship will fund the platform. Under the proposed agreement, BondingPoint will retain the first $36,000 of revenue. All revenues in excess of $36,000, will be split 60/40, Village of Orland Park/BondingPoint, respectively. The Village Attorney has reviewed the agreement. Staff recommends advancing this initiative and, if approved, expects a January 2015 roll-out.
On December 1, 2014, a power point presentation by Mr. Calzaretta was presented to the Village Board along with discussion. The Board requested that this be brought to the December 15, 2014 meeting for Board approval.
Financial Impact
The Village is entitled to 60% of advertising revenues in excess of $36,000 each year.
Recommended Action/Motion
I move to approve the agreement with BondingPoint:
And
Authorize the Village Manager to execute said agreement.