Title/Name/Summary
Wayfinding and Branding Plan - Adoption
History
On August 18, 2014 the Village Board approved Teska Associates to prepare a wayfinding and branding plan for the Village. Over the past year and a half Teska collected information, met with staff, the steering committee and facilitated public input to prepare a draft wayfinding and branding plan that is now before the Village Board of Trustees for approval.
Throughout this project Teska has worked with Village staff, the steering committee and the community to develop a wayfinding and branding plan that tells the unique story of Orland Park’s special identity. The consultant team prepared wayfinding signage at a conceptual design level, including general locations of proposed signs and proposed copy text. Concepts were developed for the following sign types:
Vehicular Directional Signs
Village Gateway Signs
Historic District Signs
Municipal Signs
Park Signs
Bicycle Directional Signs
The draft plan outlines the planning process for the project. This included:
A study of Existing Conditions including sign inventory
Assessment of existing branding efforts
Community Survey and Focus Groups
Public Open House
Visioning Sessions with the Steering Committee
Presentation to staff and elected officials to select preferred signage and branding design
Formal Plan Adoption
In addition to signage and branding design elements, the consultant prepared a wayfinding signage plan that identifies potential locations for wayfinding signage and provides recommendations for text on the signs at each location. They have also prepared engineering documents that outline the appropriate location for signage based on state, local and federal standards.
The consultant team along with Village Staff and the steering committee also identified priority areas where the Village should begin installing wayfinding signage. The consultant has provided sign mock ups and shop drawings for the priority areas. The priority areas for implementation:
Phase 1
Gateway Monument Signs at 143rd St. and Will Cook Rd., 159th Street and Will Cook Road, Southwest Highway near Will Cook Rd., Harlem Ave. and 159th St., and Harlem Ave. and 143rd St.
LaGrange Road Medians
LaGrange Road Directional Signs
Village Center Sign Retrofit
Phase 2
Ravinia Ave. Directional Signs
Ravinia Ave. Municipal Signs
Phase 3
159th St. Directional Signs
Other Areas as Identified
$150,000 has been budgeted to begin implementation. After the plan is formally approved staff will initiate the RFQ process to select a sign manufacturer and begin implementing the wayfinding program based on the recommendations in the plan.
In addition to signage, this new Village logo will be used for correspondence and marketing throughout the Village. Below is a list of potential items that are planned to be updated with the new logo:
Village Letterhead / Business Cards
Water Towers
Correspondence/Applications
Village Vehicles
Furniture / Garbage Cans at Village Parks and Buildings
Clothing / Uniforms
Parking Deck in Downtown Orland Park
Examples of some of these applications have been provided to the Village Board for review.
This list is not all inclusive but was included as a reminder that the new Village branding initiative is not solely for signage. The brand needs to be incorporated throughout the entire Village. The implementation will likely be phased, will have to include cooperation from all Village departments, and will be utilized for various applications. Consistent use of the brand will result in regional recognition over time.
Teska will give a presentation on the proposed wayfinding and branding plan and answer any specific questions.
Recommended Action/Motion
I move to approve adoption of the Wayfinding and Branding Plan, prepared by Teska Associates in coordination with Wohlt Group, Gewalt Hamilton Associates, Inc., and Parvin Clauss Sign Company, titled, “Wayfinding and Branding Program Village of Orland Park.”