Title/Name/Summary
Placer.ai Amendment
History
Placer.ai is the leading location intelligence and foot traffic analytics platform. The online service provide data aggregated from mobile devices to provide the Village with information regarding consumer behavior, measure visitation trends, and assist with a better understanding of the Village’s market in order to retain and attract businesses to Orland Park.
Placer.ai provides the following features for economic development:
Visit Trends - measures the volume, frequency, and duration of visits to physical locations or regions.
True Trade Area Maps - maps out the geographic areas where a property’s visitors actually live or work.
Demographic Analysis - provides socioeconomic and behavioral data about visitors, including household income, age etc.
Competitive Benchmarking - compares foot traffic between competing shopping centers in other jurisdictions.
The Village has utilized the Placer.ai platform since 2020…
In 2023, Placer.ai adjusted their rates and the Village signed an amendment to increase the price from $15,000 to $15,750. In 2024 and 2025, Placer.ai waived their standard escalator and the Village was charged the same rate. After discussion with Placer.ai, they have agreed to again waive the escalator for 2026, but would require an increase in 2027 to continue to utilize the service.
The proposed rate for 2026 will be $15,750. The proposed rate for 2027 is $17,010.
This item is now before the Village Board for consideration.
Recommended Action/Motion
I move to approve and authorize the execution of a contract Amendment with Placer Labs Inc., for access to the Placer.ai platform for a two (2) year subscription period in the amount of $15,750.00 for 2026 and $17,010.00 for year 2027, for a not-to-exceed contract price of $32,760.00.