Title
Destination, Livability & Brand Marketing Services - Discussion Only
History
During the Sub-Area Plan Kick-Off Meeting, there was consensus from the Village Board to enhance our marketing efforts for the Village of Orland Park as a community. These efforts aim to accelerate economic revitalization, strengthen community identity and pride, attract new residents, promote tourism, raise the Village’s livability profile, and position Orland Park as a vibrant destination for living, visiting, and investing.
Staff has met and concluded that the undertaking of this project requires additional assistance and is seeking a qualified marketing firm or consultant to develop and launch a comprehensive, results-driven marketing strategy. Following Board discussion, staff would like to move forward with issuing a request for proposals to start this process.
This firm or consultant will be responsible for delivering a written strategic marketing plan, including a brand messaging toolkit and plan for a 12-month round of social media campaigns, digital advertising and/or print-based outreach to kick off marketing efforts.
Recommended Action/Motion
For Discussion Only.